Google +1 Gets a Buddy – the New ‘Share’ Button
Google +1 and the New Share Button
Google’s been busy as of late, updating its algorithms, targeting over-use of SEO techniques and launching its new Drivecloud storage service.
But if you were paying close attention, you may have noticed that Google also released a new ‘share’ button for Google+, albeit very quietly.
The new ‘share’ button joins the current ‘+1’ button launched earlier this year as a move by Google to encourage users to share content across
Google’s social network, Google Plus.
It behaves in a very similar way to the management of content sharing on other platforms like Facebook, Twitter and Tumblr.
Why the new ‘share’ button from Google?
This ‘share’ button is intended to distribute information across users, but without having to ‘endorse’ or directly promote the information using the ‘+1’ button.
Users can do both, of course, but this new ‘share’ feature is useful when it comes to content covering controversial issues and news.
An individual, website or business owner may want to circulate particular or sensitive news, but may not necessarily want to endorse it or support what’s being said.
The new ‘share’ button simply brings content to a group’s attention, rather than stating that the person sharing it agrees with what’s being said.
“When your visitors come across something interesting on your site, sometimes you want to encourage a simple endorsement (like +1). Other times, however, you want to help visitors share with their friends, right away. Today’s new Google+ Share button lets you do just that,” explained Google Product Manager, Rick Borovoy.
The button will be displayed by a shaded grey ‘share’ box on a particular site and then will change to red once it has been shared (you can see a preview of what the before and after ‘share’ button looks like here). Anyone who reads the content can then share the article or content again and again, as many times as they like, as can the initial ‘sharer.’
Users can also select which circles on Google+ they want to share content with. A business article, for instance, might be great for sharing with work colleagues, whereas a funny video might be best when only shared with friends. Users can also include a comment with the link, as is the current practice on Facebook and Twitter, giving them the opportunity to post an opinion on what they’re sharing.
There has been a touch of controversy surrounding the new ‘share’ button, however, with some users and web experts claiming that the function itself doesn’t necessarily warrant a brand new button and could’ve easily been combined with the ‘+1’ button. Some website owners may find the new ‘share’ button useful in increasing their web traffic and boosting their rankings on Google, but others continue to see this as another attempt by Google to push SEO practices back to their own, social media site.
The new ‘share’ button is now publicly available and can be installed instantly – and from a website owner’s point of view, it’s a must-have. To learn more about Google’s new Share Button launch or to obtain the code, visit the Google site here or seek help from your local SEO agency. Also check our post on Google + for business for further tips on how works and how to implement Google + into your SEO strategy.
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virginia cottrell
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