Too Much SEO? Google Set to Target “Over-Optimised” Websites

Too Much SEO? It’s one of the hottest online practices around, but soon, websites with extensive SEO or Search Engine Optimisation will come under fire from Google for over-optimising their pages. Matt Cutts, the Head of Webspam at Google, revealed this month that Google is looking to refine their algorithms and penalise any page or website that is over-optimised purely for the purpose of gaining rankings. This step is part of Google’s ongoing... Read More

Starting a Successful SEO Campaign

SEO Campaigns: Let’s pretend you’ve bought a brand new car. It’s sleek, it’s shiny and it’s ready to go! You jump inside, put the key in the ignition … and nothing happens. You try again, but still, nothing. Suddenly, you realise the car has got no fuel. The engine is dead. The car won’t go anywhere. You’re stuck – and the car, even though it looks hot, is useless. The same thing applies when it comes to your website. It might be... Read More

What is SEO?

What is SEO? The world we live in is one that is dominated by technology. In today’s realm of the online, it’s become common knowledge that having a website just isn’t enough. There are words thrown around like “Panda” and “algorithm” and weird offerings like “SEO Services” But what does all of this really mean for your business? And why hire an SEO Agency? SEO (or ‘Search Engine Optimisation’) is simply a way of getting your... Read More