Matt Cutts Sheds Light on Algorithm Updates, Google Revenue Myths and Too Much Link Building
Answers to your SEO questions As the head of webspam at Google, Matt Cutts has proved that he does indeed love being in front of the camera. Following his recent video on the Penguin 2.0 update and other plans Google has in the works, Cutts released another video in order to answer the question: “Which aspect of Google updates do you think the SEO industry simply won’t get? Where do you see many SEO experts spending too much energy on when... Read More
Google +1 Gets a Buddy – the New ‘Share’ Button
Google +1 and the New Share Button Google’s been busy as of late, updating its algorithms, targeting over-use of SEO techniques and launching its new Drivecloud storage service. But if you were paying close attention, you may have noticed that Google also released a new ‘share’ button for Google+, albeit very quietly. The new ‘share’ button joins the current ‘+1’ button launched earlier this year as a move by Google to encourage users... Read More
The Key Benefits of Google+ for Businesses
Key Benefits of Google Plus In today’s ever-competitive online ecosphere, the battle over rankings and social media platforms continues to grow. First there was MySpace and LinkedIn. Soon after, Facebook and Twitter sprung up. YouTube and Tumblr continued to grow. And now, Google+, the fastest growing social network in online history, is clearly making its presence felt in search engine results. The +1 Button Perhaps you’ve seen the little +1... Read More
Here Come the Google Penguins! Time to Revise Your SEO
Revising Your SEO with Google’s Penguin Update It’s no surprise that Google’s latest Penguin update, launched on April 24th, sent some serious waves through the Search Engine Optimisation community, throwing website owners, web marketers and SEO consultants into a spin. Although it may have been expected, following Google’s announcement to penalise sites that were focusing on over-optimisation, not to mention the Panda 3.5 update on April... Read More
Google De-Indexes ‘Build My Rank’ – Is this the Death of Link Networks?
Google De-Indexes ‘Build My Rank’ It happened practically overnight – on March 19th, 2012, Google “de-indexed” the link building network ‘Build My Rank,’ with hints that it contained a large amount of unnatural links which were artificially manipulating search engine results. Despite Google’s history of targeting networks and sites that engage in backlink building and paid blogging, Build My Rank was surprised at the hit, noting in... Read More
Google’s Panda 3.3 and 3.4 – SEO The Updates
SEO Panda Update 3.3 & 3.4 With the recent developments at Google, including penalties for over-optimised websites and the de-indexing of Build My Rank, many SEO agency‘s and digital marketers are having to refine their SEO techniques in order to keep up with Google’s stringent yet constantly changing parameters. The latest refresh – unofficially dubbed Panda 3.4 – introduced this month, continues Google’s battle against poor-quality... Read More
SEO for Creative Minds
Understand How an SEO Agency Works If you’re a creative mind in a creative business, you probably aren’t hugely technical. While you might love designing, drawing, colouring and creating, the thought of staring at a bunch of numbers and statistics for your website is just, well … yerck! However, there are some basics you should really learn about SEO, even if you are planning to outsource your Search Engine Optimisation tasks to an SEO agency... Read More
Starting a Successful SEO Campaign
SEO Campaigns: Let’s pretend you’ve bought a brand new car. It’s sleek, it’s shiny and it’s ready to go! You jump inside, put the key in the ignition … and nothing happens. You try again, but still, nothing. Suddenly, you realise the car has got no fuel. The engine is dead. The car won’t go anywhere. You’re stuck – and the car, even though it looks hot, is useless. The same thing applies when it comes to your website. It might be... Read More
Choosing an SEO Agency
Choosing an SEO Agency: Deciding on an SEO agency for your marketing campaign can be a challenging task. There are lots of agencies out there who specialise in Search Engine Optimisation, but how can you trust that each will really push your Google rankings to the top? Past Achievements It always pays when searching for an SEO agency to not only look into their past and current client base, but also to ask about their achievements. What... Read More
What is SEO?
What is SEO? The world we live in is one that is dominated by technology. In today’s realm of the online, it’s become common knowledge that having a website just isn’t enough. There are words thrown around like “Panda” and “algorithm” and weird offerings like “SEO Services” But what does all of this really mean for your business? And why hire an SEO Agency? SEO (or ‘Search Engine Optimisation’) is simply a way of getting your... Read More