Google Launches Penguin 2.0, Plans More Changes for the Future

Penguin 2.0. SEO changes you need to know! Google’s war against spam and “black hat” SEO techniques continued last month with the long-awaited launch of the Penguin 2.0 algorithm update. Matt Cutts, Head of the webspam team at Google, announced the roll out via his official blog, stating that: “We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3%... Read More

Google +1 Gets a Buddy – the New ‘Share’ Button

Google +1 and the New Share Button Google’s been busy as of late, updating its algorithms, targeting over-use of SEO techniques and launching its new Drivecloud storage service. But if you were paying close attention, you may have noticed that Google also released a new ‘share’ button for Google+, albeit very quietly. The new ‘share’ button joins the current ‘+1’ button launched earlier this year as a move by Google to encourage users... Read More

The Key Benefits of Google+ for Businesses

Key Benefits of Google Plus In today’s ever-competitive online ecosphere, the battle over rankings and social media platforms continues to grow. First there was MySpace and LinkedIn. Soon after, Facebook and Twitter sprung up. YouTube and Tumblr continued to grow. And now, Google+, the fastest growing social network in online history, is clearly making its presence felt in search engine results. The +1 Button Perhaps you’ve seen the little +1... Read More