Google Launches Penguin 2.0, Plans More Changes for the Future
Penguin 2.0. SEO changes you need to know! Google’s war against spam and “black hat” SEO techniques continued last month with the long-awaited launch of the Penguin 2.0 algorithm update. Matt Cutts, Head of the webspam team at Google, announced the roll out via his official blog, stating that: “We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3%... Read More
How Google Makes Over a 100 Million a Day!
Google Ad Words Data Statistics 2012 Google can make 100 million dollars in 24 hours!? The team at wordstream created an infographic which showed the top 10 industry verticals who are spending the most on paid search and banner ads. It’s quite scary really. Particularly if you see that the finance industry is #1, despite the GFC and recession we are in. We all know the banks and loan companies are still reaming in the money but this is proof!! So... Read More
SEO Agency – SEO MOZ Con in Seattle – Part 1: Link Building
Link Building for SEO SEO MOZ CON 2012 – Part 1 Link Building There is nothing more refreshing than being surrounded by 700 or so SEO marketing professionals, many of whom are about 10 steps ahead of the Google game. We provide SEO Services based in Sydney, (plug, plug) and had the privilege of attending SEOMoz’s Mozcon in Seattle this year. We listened, we mingled, we attended over 15 seminars and speeches – but what did we learn about... Read More
The 6 Minute SEO Checklist
Our SEO Checklist Do You Own a Website? Neglecting your Search Engine Optimisation could be costing you valuable business! However, SEO can be very time consuming and unless you’re very SEO savvy, it can be a difficult thing to master and understand. This is why a lot of businesses outsource their SEO needs to a vendor that can provide SEO Agency Services. If this sounds like you, or if you simply just need a bit of assistance with your SEO, this... Read More
The Key Benefits of Google+ for Businesses
Key Benefits of Google Plus In today’s ever-competitive online ecosphere, the battle over rankings and social media platforms continues to grow. First there was MySpace and LinkedIn. Soon after, Facebook and Twitter sprung up. YouTube and Tumblr continued to grow. And now, Google+, the fastest growing social network in online history, is clearly making its presence felt in search engine results. The +1 Button Perhaps you’ve seen the little +1... Read More
Here Come the Google Penguins! Time to Revise Your SEO
Revising Your SEO with Google’s Penguin Update It’s no surprise that Google’s latest Penguin update, launched on April 24th, sent some serious waves through the Search Engine Optimisation community, throwing website owners, web marketers and SEO consultants into a spin. Although it may have been expected, following Google’s announcement to penalise sites that were focusing on over-optimisation, not to mention the Panda 3.5 update on April... Read More
Google’s Panda 3.3 and 3.4 – SEO The Updates
SEO Panda Update 3.3 & 3.4 With the recent developments at Google, including penalties for over-optimised websites and the de-indexing of Build My Rank, many SEO agency‘s and digital marketers are having to refine their SEO techniques in order to keep up with Google’s stringent yet constantly changing parameters. The latest refresh – unofficially dubbed Panda 3.4 – introduced this month, continues Google’s battle against poor-quality... Read More
Too Much SEO? Google Set to Target “Over-Optimised” Websites
Too Much SEO? It’s one of the hottest online practices around, but soon, websites with extensive SEO or Search Engine Optimisation will come under fire from Google for over-optimising their pages. Matt Cutts, the Head of Webspam at Google, revealed this month that Google is looking to refine their algorithms and penalise any page or website that is over-optimised purely for the purpose of gaining rankings. This step is part of Google’s ongoing... Read More
SEO for Creative Minds
Understand How an SEO Agency Works If you’re a creative mind in a creative business, you probably aren’t hugely technical. While you might love designing, drawing, colouring and creating, the thought of staring at a bunch of numbers and statistics for your website is just, well … yerck! However, there are some basics you should really learn about SEO, even if you are planning to outsource your Search Engine Optimisation tasks to an SEO agency... Read More
Starting a Successful SEO Campaign
SEO Campaigns: Let’s pretend you’ve bought a brand new car. It’s sleek, it’s shiny and it’s ready to go! You jump inside, put the key in the ignition … and nothing happens. You try again, but still, nothing. Suddenly, you realise the car has got no fuel. The engine is dead. The car won’t go anywhere. You’re stuck – and the car, even though it looks hot, is useless. The same thing applies when it comes to your website. It might be... Read More
