The SEO Team in Sydney Attends SEO MozCon in Seattle – Part 2: Content Tips for the Best ROI

SEO MozCon in Seattle 2012 SEO Content Tips for the Best ROI   In case you haven’t heard, the team at SEO Agency attended SEOmoz’s MozCon conference in Seattle earlier this year. It was a highly successful event, with over 800 digital marketing and SEO professionals in attendance, all of whom were keen to share some fantastic... Read More

Google +1 Gets a Buddy – the New ‘Share’ Button

Google +1 and the New Share Button Google’s been busy as of late, updating its algorithms, targeting over-use of SEO techniques and launching its new Drivecloud storage service. But if you were paying close attention, you may have noticed that Google also released a new ‘share’ button for Google+, albeit very quietly. The new... Read More

The 6 Minute SEO Checklist

Our SEO Checklist Do You Own a Website? Neglecting your Search Engine Optimisation could be costing you valuable business! However, SEO can be very time consuming and unless you’re very SEO savvy, it can be a difficult thing to master and understand. This is why a lot of businesses outsource their SEO needs to a vendor that can... Read More

Here Come the Google Penguins! Time to Revise Your SEO

Revising Your SEO with Google’s Penguin Update  It’s no surprise that Google’s latest Penguin update, launched on April 24th, sent some serious waves through the Search Engine Optimisation community, throwing website owners, web marketers and SEO consultants into a spin. Although it may have been expected, following Google’s... Read More

Google De-Indexes ‘Build My Rank’ – Is this the Death of Link Networks?

Google De-Indexes ‘Build My Rank’ It happened practically overnight – on March 19th, 2012, Google “de-indexed” the link building network ‘Build My Rank,’ with hints that it contained a large amount of unnatural links which were artificially manipulating search engine results. Despite Google’s history of targeting networks... Read More

Google’s Panda 3.3 and 3.4 – SEO The Updates

SEO Panda Update 3.3 & 3.4 With the recent developments at Google, including penalties for over-optimised websites and the de-indexing of Build My Rank, many SEO agency‘s and digital marketers are having to refine their SEO techniques in order to keep up with Google’s stringent yet constantly changing parameters. The latest... Read More

Too Much SEO? Google Set to Target “Over-Optimised” Websites

Too Much SEO? It’s one of the hottest online practices around, but soon, websites with extensive SEO or Search Engine Optimisation will come under fire from Google for over-optimising their pages. Matt Cutts, the Head of Webspam at Google, revealed this month that Google is looking to refine their algorithms and penalise any page... Read More

SEO for Creative Minds

Understand How an SEO Agency Works If you’re a creative mind in a creative business, you probably aren’t hugely technical. While you might love designing, drawing, colouring and creating, the thought of staring at a bunch of numbers and statistics for your website is just, well … yerck! However, there are some basics you should... Read More

Starting a Successful SEO Campaign

SEO Campaigns: Let’s pretend you’ve bought a brand new car. It’s sleek, it’s shiny and it’s ready to go! You jump inside, put the key in the ignition … and nothing happens. You try again, but still, nothing. Suddenly, you realise the car has got no fuel. The engine is dead. The car won’t go anywhere. You’re stuck –... Read More

Choosing an SEO Agency

Choosing an SEO Agency: Deciding on an SEO agency for your marketing campaign can be a challenging task. There are lots of agencies out there who specialise in Search Engine Optimisation, but how can you trust that each will really push your Google rankings to the top?   Past Achievements It always pays when searching for an... Read More